IBM Out-Of-Home advertising takes Billboards to a new level


Nice work IBM. Media providers have been supplying street furniture like bus stops to cities for years. They do this of course so they can claim rights to lucrative ad space on the furniture. This campaign by IBM however actually makes street furniture out of the ads!

We particularly like the use of a ramp which is not only useful for wheeling luggage up stairs like you see in the picture, we like the fact it can be used by people in wheelchairs too.